Article
December 12, 2024

Season of Renewal: How Older Adults Drive Economic Growth and Opportunity

Rita earned 9 skills-tested certifications through DCP and is now thriving as a Senior Program Assistant

The holiday season invites us to reflect on the power of hard work, individual initiative, and the opportunities that come with a new perspective. For Rita A., this season is particularly significant as it marks her journey from retirement to revitalization. Now thriving as a Senior Program Assistant at the Gloria J. Parks Community Center in Buffalo, NY, Rita’s story embodies how older adults are ready and willing to learn. They just need the chance to prove what they can do. Her journey highlights the value of unlocking untapped talent and the vital role older adults play in strengthening America’s workforce.

Rita’s Journey: From Retirement to Rediscovery

Rita’s journey to reengage in the labor force began when she moved to Buffalo to live with her sister, following a 31-year banking career in Kansas City, MO, and 15 years as her mother’s caregiver.

Facing obstacles to reenter the workforce, Rita discovered the Senior Community Service Employment Program (SCSEP), which provided her with an opportunity to grow both personally and professionally. There, she was placed at Gloria J. Parks Community Center, where she quickly became a valued team member. With a strong desire to grow, she enrolled in the Digital Certification Program (DCP), which equips older adults with modern digital skills. Through focused training, she earned 9 skills-tested certifications including in Word, Excel, and PowerPoint. She not only enhanced her job performance but also rekindled her sense of independence.

Technology and time do not wait for anyone,” Rita reflects. “Being 70 doesn’t mean you have to sit down. You can still get up, learn, and do something new.

Rita’s Digital Navigator, Maricela Ramirez, recalls her dedication with admiration. “I will always remember Ms. Rita’s reaction when she got her first 100%. Surprise, pride, and happiness,” Maricela shares. “She said, ‘My sister is going to be so proud.’ Rita was the most disciplined and prepared, with a consistent plan for studying each module and preparing for assessments. She was methodical, purposeful, and committed to staying on track, even as she mastered the material. A model learner and jobseeker.”

Rita’s story is a good example of how older workers bring experience, managerial and mentoring skills, patience, and transferable skills earned through years of work that can complement any multigenerational team.

The Impact of Determination and Adaptability

Rita’s newfound digital skills, determination and adaptability have led to personal and professional success. From creating flyers and managing spreadsheets to supporting community events and participating in intergenerational programs, Rita’s story is a reminder of the untapped potential within older adults. With the right tools and opportunities, they can bring invaluable perspectives, dedication, and resilience to the workplace. By investing in their growth, organizations not only meet their talent needs but also build a more inclusive and dynamic workforce.

Older adults like me are ready and willing to learn. We just need the chance to prove what we can do.

As we celebrate the season of giving, let Rita’s story inspire us to invest in unlocking untapped talent and strengthening America’s workforce. By creating opportunities for growth, renewal, and skills development—such as apprenticeships that bridge experience with new expertise—we can ensure that every individual has the chance to contribute and thrive. After all, the best gift we can offer is the opportunity to realize one’s potential and make a lasting impact.